get to know jerrell

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Transformational Leadership & IL Master Executive Coach | Leadership Strategist | Keynote | Author


Coaching begins with the end in mind. Stephen Covey listed this as one of his Seven Principles of Highly Effective People. Coaching is only successful when you have a coachable client that's willing to engage in an authentic and transformational relationship with a Coach. The coaching dynamic is powerful to the degree of equipping the client to grow his or her impact exponentially and perform at their deepest level of purpose and ability. Coaching is also transferrable to any professional or personal goal. 


John Mattone , Top World Executive Coach, once said, "Companies don't pay for coaching they invest in results." 


The results achieved through coaching are far more valuable and far exceed the investment to hire a coach. So, refuse to live with personal obstacles and professional impossibilities and invest in a Coach today. 


My Core values 


My top five core values that drive more life purpose helping others  are significance, service, contribution, success, and character. 


A Few of My Accomplishments


I am currently pursuing a Doctorate of Education (Ed.D.) in Leadership from Liberty University. I have also completed a Masters of  Organizational Leadership & Coaching,  and a Masters of Divinity in Practical Theology from Regent University. I am a Certified Intelligent Leadership Master Executive Coach by John Mattone Global (the #1 Executive Coach in the World and former Executive Coach to Steve Jobs). In addition, I am Certified as a  Life and Leadership Coach by Lifeforming Institute founded by Dr. Joseph Umidi (Author, Global Thought Leader on Coaching and Professor of Leadership at Regent University). I am Certified in all International Coach Federation Competencies.  


I have over two decades of experience in the Executive Leadership, Coaching, Keynote, Church Planting, Nonprofit and Management fields. With over twenty years of  leadership and management across various industries, I have strategic and forensic knowledge of transformational leadership, organizational leadership, talent management, ministry leadership, coaching and training leaders as well as pioneering start-ups and company expansions. 


I am blessed to be the TV Show Host of Truth Revealed, President of Jerrell Beard Enterprises, Founder and Executive Director of New  Direction CDC, and Founder & Senior Pastor of New Direction Church International. I have  written and self-published several books including 21 Principles of  Change, Becoming Your Best You, The Search “Six Dimensions of Purpose”,  Looking Within, and No Pain No Purpose. I love speaking on Leadership, Coaching, Success  Psychology, Life Purpose, Christian Discipleship, and Personal "Inner Core/Outer Core" Development. I strive to be a powerful and persuasive Speaker who teaches  with impact and significance. I've been graced to appear on national and  international platforms and hosted several local radio programs. 


Coach Jerrell "The Maximum Success Coach"



Ceo & Master executive coach

community leader

TEacher & keynote

Spiritual leader

partner to feed the hungry

Your giving will enable me to continue serving those who are suffering and improve the lives of others. Your generous gift will fund hunger, suffering, illiteracy prevention and more. 

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Contact us

Book Jerrell Beard for Speaking, Training, Coaching & Consulting

Jerrell Beard Enterprises dba Maximum Success Cons

P.O. Box 1772 Smyrna, Tennessee 37167, United States

1-888-885-8232