jerrell beard, sr. - Ed.D(c)

Coach Jerrell - CEO. Coach. Author. Pastor. Trainer.


Coaching begins with the end in mind. Stephen Covey listed this as one of his seven principles of highly effective people. Coaching is only successful when you have a coachable client that's willing to engage in an authentic and transformational relationship with a Coach. The coaching dynamic is powerful to the degree of equipping the client to grow his or her impact exponentially and perform at their deepest level of substance and ability. Coaching is also transferrable to any professional or personal goal. John Mattone once said, "Companies don't pay for coaching they invest in results." The results achieved through coaching are far more valuable and far exceed the investment coach. So, refuse to live with personal obstacles and professional impossibilities and invest in a Coach today. - Coach Jay

Core values 

My top five core values are significance, service, contribution, success, and character. 


I am currently pursuing a Doctorate of Education (Ed.D.) in Leadership from Liberty University. I also carry  a Masters of  Organizational Leadership & Coaching,  and a Masters of Divinity in Practical Theology from Regent University.  I have over two decades of experience in the Executive Officer, Coaching, Leadership and Management fields. With over twenty years of  leadership and management across various industries, I have strategic and forensic knowledge of organizational leadership, talent management, coaching and training leaders as well as pioneering start-ups and company expansions. 

I am a Certified Intelligent Leadership Master Executive Coach by John Mattone Global (the #1 Executive Coach in the World and former Executive Coach to Steve Jobs). In addition, I am Certified as a  Life and Leadership Coach by Lifeforming Institute founded by Dr. Joseph Umidi (Author, Global Thought Leader on Coaching and Professor of Leadership at Regent University). I am Certified in all International Coach Federation Competencies. 

I am blessed to be the TV Show Host of Truth Revealed, President of Jerrell Beard Enterprises, Founder and Executive Director of New  Direction CDC, and Founder & Senior Pastor of New Direction Church International. I have  written and self-published several books including 21 Principles of  Change, Becoming Your Best You, The Search “Six Dimensions of Purpose”,  Looking Within, and No Pain No Purpose. I love speaking on Leadership, Coaching, Success  Psychology, Life Purpose, Christian Discipleship, and Personal "Inner Core/Outer Core" Development. I strive to be a powerful and persuasive Speaker who teaches  with impact and significance. I've been graced to appear on national and  international platforms and hosted several local radio programs. 

Visit or to learn more about Coach Jerrell. Coach Jerrell is the Instructor for the Maximum Success Online Academy. Visit to find out more.

Jerrell Beard - Coach & Trainer

Executive and Leadership Coaching is not all that we do. We have an amazing Christian coaching program that's life-changing!  

Jerrell Beard - community leader & Philanthropist

As a community leader for over twenty years, Jerrell Beard, Sr. has founded several organizations as well as held numerous Board Member positions. He is the President and Founder of the New Direction CDC  which focuses on the prevention of hunger, child abuse, illiteracy and human suffering. Visit for more information. 

Jerrell Beard - Television show Host & speaker

Jerrell Beard, Sr. hosts the Television program Truth Revealed.

Jerrell Beard - Pastor

 Jerrell Beard, Sr. is passionate about planting churches and developing leaders with a community impact. Learn more at 

partner with jerrell

Your giving will enable me to continue serving those who are suffering and improve the lives of others. Your generous gift will fund my philanthropy around the globe to eradicate hunger, suffering, illiteracy and more. 

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Contact coach jerrell

Book Jerrell Beard for Speaking, Training, Coaching & Consulting

Jerrell Beard Enterprises

P.O. Box 1772 Smyrna, Tennessee 37167, United States